A Morrison mutt will soon be a model (okay, he's not actually a mutt but...alliteration).

Budweiser has crowned Wilson, a one-year-old Saint Bernard from Morrison, Colorado, as the winner of their Pupweiser contest. His wreath-inspired holiday cans will hit stores later this year.

The company announced Wilson's win in a tweet on Friday (May 14), sharing a video of a Bud Dalmatian — who is usually on the holiday cans — judging the top contestants.

While over 100,000 pups competed in the contest, Wilson seems like a deserving winner. 9News reports that he is a "big, fluffy guy [who] adores carrots, playing in the snow with his dog brother and foster sister pup, and enjoys naps after a nice puppacino."

The contest was also for a good cause. According to the station, Budweiser is celebrating the campaign by donating $25,000 to the Pets & People Foundation, a non-profit organization that spreads "healing joy" through pet-assisted therapy.

Aside from enjoying Wilson's beer, you can get in on the fun by uploading a photo of your dog to Budweiser's website to see what your pup would look like on a holiday can.

Chip, my 9-year-old Havanese. Courtesy of Budweiser/TSM.

I might be biased, but I think my dog is giving Wilson a run for his money.

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